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Bluestem Brands Expands Eatonton, Georgia, Distribution Hub

Bluestem Brands, a business operating multiple national e-commerce retail brands, will expand its distribution center in Eatonton, Georgia. The $1 million investment will more than double its presence in the state while creating over 130 full-time jobs in Putnam County.

The company’s Eatonton facility, located at 148 Industrial Boulevard, has traditionally served the Haband brand, under the Orchard Brands portfolio, which was acquired by Bluestem Group Inc. in 2015. With this expansion, the Eatonton facility will also serve Bluestem’s Appleseed’s, Blair, Draper’s & Damon’s, Fingerhut, and Gettington labels. Bluestem additionally plans to create nearly 200 seasonal and part-time positions.

“These are exciting times for Bluestem Brands as we continue our history of providing high-quality apparel at competitive prices, and it is exciting that we will soon be fulfilling our orders through expanding our presence in Eatonton,” said Mark Williams, president of Bluestem’s Orchard Brands.

“Bluestem’s decision to substantially expand their presence in Georgia is yet another example of how the state’s strong logistics infrastructure and workforce training programs continue to support e-commerce and create jobs and opportunities for hardworking Georgians,” said Governor Brian P. Kemp. “I thank Bluestem for their job-creating investment, and I appreciate the work of our world-class economic development team to support our existing industries and helping them grow right here in the Peach State.”

Georgia Department of Economic Development Senior Project Manager Candice Scott represented the Global Commerce division on this project in partnership with the Putnam County Development Authority, the Georgia Department of Labor, Central Georgia Technical College, and Georgia Quick Start.

“As I’ve said before, when a company invests in Georgia, they become a Georgia company,” said GDEcD Commissioner Pat Wilson. “We’ve seen incredible growth in e-commerce in recent years that has only accelerated during the COVID-19 pandemic, and Georgia is uniquely suited to effectively serve these companies. It’s a pleasure to see this Georgia company more than double their presence in Eatonton. Many thanks to our state and local partners for helping us cultivate a highly skilled talent pool, which undoubtedly helped solidify Bluestem’s decision to expand in the state.”

Headquartered in Minneapolis, Bluestem Brands is a multi-brand portfolio of e-commerce companies that serve a broad range of customers throughout the U.S. The company’s subsidiaries include Appleseed’s, Blair, Draper’s & Damon’s, Fingerhut, Gettington, and Haband, among others.

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