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Area Development - Site Selection, Facility Planning and Workforce Development

Qualtrics Plans Fairfax County, Virginia, Operations Complex

12/17/2021
Qualtrics, an experience management software company, will invest $15.9 million to expand in Fairfax County, Virginia. The project is expected to create 400 jobs.

The Virginia Economic Development Partnership (VEDP) worked with the Fairfax County Economic Development Authority to secure the project for Virginia. Governor Northam approved a $1.4 million grant from the Commonwealth’s Opportunity Fund to assist Fairfax County with the project.

“Organizations everywhere are undergoing an experience transformation and Qualtrics has an incredible opportunity in front of us. With its strong talent pool, Virginia is a perfect place for us to grow,” said Qualtrics CEO Zig Serafin. “The investments we’re making today will put us in an even stronger position to help our customers build their next great customer, employee, product, and brand experiences.”

The Governor also approved $2 million in funds from the Virginia Economic Development Incentive Grant. The Virginia Economic Development Incentive Grant was established as a self-funded program of performance-based incentives that the Commonwealth awards to exceptional economic development projects with large numbers of employees and very high wages relative to average wages for that particular area.

“Virginia offers access to the highest concentration of tech talent in the United States,” said Governor Ralph Northam. “The Commonwealth’s diverse tech ecosystem is driven by our stable business climate, competitive operating costs, and a world-class workforce. We look forward to Qualtrics’ continued success in Fairfax County.”

Support for job creation will be provided through the Virginia Talent Accelerator Program, a workforce initiative created by the Virginia Economic Development Partnership in collaboration with the Virginia Community College System and other higher education partners, with funding support from the Northam administration and the Virginia General Assembly. Launched in 2019, the program accelerates new facility start-ups through the direct delivery of recruitment and training services that are fully customized to a company’s unique products, processes, equipment, standards, and culture. All program services are provided at no cost to qualified new and expanding companies as an incentive for job creation.

“This marks the second vote of confidence that Qualtrics has made in our business community this year,” said Fairfax County Economic Development Authority President and CEO Victor Hoskins. “First was the purchase of Clarabridge, a homegrown tech success story, and now the expansion being announced today. We thank and congratulate Qualtrics for this tremendous growth and we stand ready to assist the company further as it expands its footprint here.”

Qualtrics is the creator of the Experience Management category, one of the sector’s fastest-growing markets. The company helps organizations understand what customers and employees are thinking and feeling and enables them to act on that feedback to provide optimal experiences. Qualtrics recently acquired the Reston-based company Clarabridge, a leader in omni-channel conversational analytics.

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