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Area Development - Site Selection, Facility Planning and Workforce Development

Newell Brands Inc. Locates World Headquarters In Hoboken, New Jersey

05/13/2016
Newell Brands Inc., a leading global consumer goods company, will establish its new global headquarters in Hoboken, New Jersey. The company will also invest in creating a second hub for advanced design, and will expand its e-commerce activities to serve the new larger company in the same location.

The company’s strong portfolio of well-known brands, include; Paper Mate, Sharpie, Coleman, Lenox, Oster, Sunbeam, Mr. Coffee, Rubbermaid and Yankee Candle among many others.

According to company officials, the announcement follows the recent combination of Newell Rubbermaid Inc. and Jarden Corporation, which was completed on April 15, 2016, forming a new $16 billion consumer goods powerhouse.

“Our new headquarters will serve as an important business hub for our executive team, certain corporate functions and the company’s Transformation Office. It will also enable us to continue expanding our global e-Commerce and Design teams. Having an additional facility for these key functions enables us to drive future growth and innovation for our new portfolio of leading brands,” said Newell Brands CEO Michael Polk.

“Our choice to locate these capabilities in our new headquarters represents our commitment to scaling these strategic growth drivers for the size and potential of our new company. Our new location will unlock tremendous access to talent in these areas as we build a new future together,” Polk added.

The New Jersey Economic Development Authority worked closely with Newell Brands to structure $27 million in tax incentives which will help offset the costs associated with the new facility. Newell Brands expects the build out of its new facility to be ready for occupancy in the fall of 2016. The company will continue to maintain its current business hubs in Atlanta, Boca Raton and Norwalk, as well as its design center in Kalamazoo, Michigan.

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