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General Mills Expands Covington, Georgia Production Complex

Leading global food company General Mills is expanding their production operations on Industrial Park Boulevard Northeast in Covington, Georgia. The project is expected to create 40 jobs.

According to company officials, this expansion project will help General Mills increase capacity and efficiency for producing one of the best-selling cereals in the United States, Cinnamon Toast Crunch. The facility currently employs roughly 400 people.

“General Mills has a long legacy of making food the world loves, right here in Georgia,” said Roxie Simon, plant manager, General Mills Covington. “Cinnamon Toast Crunch is one of our most beloved brands as the number two cereal in the United States, and growing. We are proud to partner with the state to create new jobs, tap into some great local talent, and expand our capacity to make even more of this family favorite in Covington.”

“The Newton County IDA is extremely excited for the Covington General Mills team. The Cinnamon Toast Crunch project, which had dozens of team members involved from Covington to Minneapolis, was almost three years in the making,” said David Bernd, executive director of the Newton County Industrial Development Authority. “The partnership the company has developed with the community and the support that it provides to our K-12 students, workforce development, arts programs, and health initiatives like the ‘Cheerios Challenge,’ have made the entire General Mills family a vital interwoven partner to the region.”

The Georgia Department of Economic Development (GDEcD) was represented in this project by Senior Regional Project Manager Kristen Miller and the Newton County Industrial Development Authority.

“With Global Fortune 500 companies like General Mills continuing to choose Georgia for their expansion projects, our state’s business community, top-ranked workforce training programs, and unmatched logistics network remain strong,” said Governor Brian P. Kemp. “I thank General Mills for their continued commitment to creating opportunities for the hardworking Georgians in Covington and Newton County.”

“It’s a pleasure to see this major employer and supporter of the Covington community continue to expand in Georgia,” said GDEcD Commissioner Pat Wilson. “The long-term relationship that our state and local partners like the Newton County Industrial Development Authority have fostered with General Mills continues to create jobs, opportunities, and goodwill in our local communities.”

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