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NutriFresh Services Expands Operations Complex in Edison, New Jersey

10/31/2018
NutriFresh Services is investing significant resources into expanding its e-Commerce fulfillment and direct-to-consumer capabilities in Edison, New Jersey.

According to company officials, during the past two years, Nutrifresh experienced tremendous growth in its e-Commerce fulfillment operation as a direct result of the massive growth in Meal Kits and RTE clean label food companies. The company now services numerous Meal Kit and Ready to Eat Meal providers, alongside its legacy beverage and frozen products customers.

Customers are now able to ship both frozen and refrigerated DTC nationally at unprecedented rates from NutriFresh's main facility in Ediso, as well as its growing network of partners around the country. The new fulfillment center is located within NutriFresh's existing facility further enhancing the one-stop-shop services NutriFresh provides its clients.

Guy Ironi, the company's CEO said, " We constantly strive to deliver a complete solution to the Juice and RTE meals industry that adopted HPP as their method of choice. The new capabilities will even-out the playing field by making available to our customers capabilities that only existed to Fortune 500 consumer good brands. Now with the investment in infrastructure and the consolidation of volume, we can make sure our customers compete better by controlling costs and offering distribution alternatives that were just a dream two years ago."

He added, "Our Edison, NJ location can serve close to half the population of the country within a day's truck drive. The other half can be served from our west coast partners, allowing for a competitive cost structure. This is another step in the revolution, that we are happy to lead, in how manufacturers of cold-press juices and RTE clean label foods can get products to market, safely, quickly and with real commercial scale."

With the installation of the new picking lines, technology, and automation, NutriFresh clients will now be able to enjoy robust pick and pack capabilities and extraordinary shipping rates, company officials said This will allow NutriFresh customers to keep up with constant market developments and capture the growth that national e-Commerce can offer.

As part of the DTC expansion, the company has made a strategic decision to move all its juice manufacturing to its network of partner co-pack facilities.

Chris Jenkins, the company's COO said, "NutriFresh personnel spent significant time and resources in the last couple of months assisting our partner facilities with training and equipment transfers to allow for the smoothest possible transition for our juice clients. We understood that this process could be extremely disruptive to any brand and wanted to make sure we allow them the most painless transition possible. We actually held back from doing it in June to allow our clients to get through the summer busy season uninterrupted."

The plant operates three Hiperbaric HPP machines, 140,000 square feet of refrigerated and frozen storage spaces, and national e-Commerce pick and pack fulfillment with same day delivery service into NYC all under of roof.

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