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Area Development - Site Selection, Facility Planning and Workforce Development

Serena & Lily Establishes Effingham County, Georgia, Distribution Hub

03/10/2022
Serena & Lily, a high-end furniture company, will open their first East Coast operation in a 1.2-million-square-foot distribution center in Effingham County, Georgia. The $55 million project is expected to create 75 jobs.

The new facility will be located at Georgia International Trade Center on Highway 21 in Rincon.

“After comprehensive exploration, we believe Effingham County will be an ideal location for Serena & Lily’s first East Coast distribution center, and look forward to partnering with local, county and state authorities to foster the growth of our brand,” said Sean Connelly, COO of Serena & Lily. “With its proximity to the Port of Savannah and our East Coast customers, this facility will play an integral role in supporting our infrastructure network to shorten lead times and ultimately enhance our customer experience.”

"Our unmatched logistics infrastructure through air, land, and sea is an asset to any company that chooses to locate here," said Governor Brian P. Kemp. "We are home to the nation’s fastest-growing port, and Georgia has established itself as the logistics hub of the Southeast. We are excited Serena & Lily chose Georgia to grow their business, and we look forward to helping them reach markets all over the world."

California-based Serena & Lily is a lifestyle brand known for distinctive textile design and sophisticated coastal aesthetic.

“We’re excited to welcome Serena & Lily to the logistics community, and as a customer of Georgia Ports,” said Griff Lynch, Executive Director of the Georgia Ports Authority. “The Port of Savannah’s broad carrier network and landside connectivity will provide the furniture and décor company efficient access to global suppliers and domestic markets.”

“We are thrilled to have a reputable company like Serena & Lily located in our community,” said Troy Smith, Chairman of the Effingham County Industrial Development Authority. “We owe a special thanks to our development partners at Chesterfield and Stonemont for helping attract world-class companies to Effingham County.”

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