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Sustainability Matters: The Corporate Executives Strategic Agenda

Aberdeen data indicate that top-performing organizations view sustainability as a necessary strategy for long-term, business viability and success.

4-23-2009
Aberdeen data shows that for a growing number of companies, positive social and environmental performance is inextricably tied to their vision of long-term viability and success. The emergence of responsibility-framed strategies for business sustainability underscores the increasing importance of social and environmental stewardship to shareholders, customers, trading partners, and regulators alike. The increasing integration of sustainability criteria into organizational strategy marks a dramatic shift in the culture of the business ecosystem worldwide. Indeed, this shift in vision and action has decisively transformed the global market and the very nature of internal and external processes, requirements, alliances, and opportunities.

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