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Bosch Establishes eBike Operations Center In Irvine, California

01/23/2015
Bosch established a new headquarters office for its 4,000 square foot eBike operations center in Irvine, California. The new office will manage sales, marketing, advocacy, application and technical support, service, project management, and quality management.

The opening of the new eBike headquarters marks another step in Bosch’s continued expansion in California. According to the firm, its the new headquarters will help Bosch eBike Systems support the growing number of bicycle brands launching pedal-assist eBike products in the U.S. and Canadian markets, such as BH EasyMotion, Felt Bicycles, Grace, Haibike, KTM, Lapierre, Xtracycle, and others.

Bosch-equipped eBikes will be available in 2015 on a wide variety of bicycle styles like urban commuter, trekking, mountain, fat-tire, and cargo bikes. Bosch is Europe’s market leader in pedal-assist electric bike technology. Bosch’s eBike System boosts a cyclist’s human power with electric power at speeds up to 20 mph. The key components of the system are the PowerPack and Drive Unit, which leverage state-of-the-art Li-ion battery, motor, and sensor technology from Bosch’s Automotive and Power Tools businesses. The end-result is the cyclist feels they are being pushed up the road by a tailwind as they pedal - great for outdoor adventurists and urban commuters alike.

“Since Bosch-equipped eBikes first went on sale in the U.S. last summer, we’ve seen fantastic response to our product. We’re expecting a big year in 2015 as even more brands begin to offer eBikes with our technology. Our new headquarters located in the heart of the U.S. biking industry will help us to support these brands, their dealers, and ultimately, the end-consumer,” said Claudia Wasko, Business Unit Leader, Bosch eBike Systems North America.

“Bosch’s heritage and future is based on innovation and deploying our core competencies in new business areas. Opening this new headquarters for the eBike systems business is truly an exciting milestone in the expansion of Bosch’s North American footprint,” said Tim Frasier, President. “eBikes offer a new era of mobility for commuters, athletes, enthusiasts, trailblazers and those leading an active life. They are an outstanding example of how we live our company imperative, ‘Invented for life.’”

"Bosch's decision to anchor its North American headquarters in California displays the nexus of a bike friendly state with a strong economy,” said Dave Snyder, Executive Director of the California Bicycle Coalition. “So many of their customers - bicyclists and bike companies - are already here in California, and as the Bicycle Coalition succeeds in enabling more people to bike, Bosch can look forward to a long and prosperous time in California.”

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