Freshly Establishes Austell, Georgia, Production Complex
Centrally located in the Southeast and expected to reduce order-to-delivery cycle time to consumers, the 134,000 square foot facility will be Freshly's largest dedicated order-assembly facility to date.
Fueled by renewed consumer demand for at-home convenience, the launch of the new facility is projected to increase assembly and distribution operations capacity by 40 percent this year for an additional 450,000 meals distributed weekly. During the initial launch phase, the new facility will bring on 150 hires with plans to hire at least 250 by the end of 2021.
"2020 was a year of monumental growth for Freshly. We joined the Nestlé USA family, expanded West Coast operations, and launched Freshly Fit, to name a few major milestones," said Mike Wystrach, Freshly Founder and CEO. "Joining Nestlé has allowed us to scale bigger and faster, getting us to this next stage of growth. We are thrilled to continue in 2021 by expanding operations in the Southeast and have plans to add even more facilities this year that will help further our mission of delivering nutritious and convenient meals."
In the last twelve months, Freshly said it has surpassed the goal of delivering one million meals per week and continues to grow its customer base and meal offerings month over month. In addition to the Austell, Georgia facility, Freshly also has facilities in Commerce, California, Linden, New Jersey; Savage, Maryland; and Phoenix, Arizona.
"Americans have changed the way they purchase their food, and our state's logistics network has helped make it seamless for companies to adapt and ramp up their services to meet customers' evolving needs," said Georgia Department of Economic Development Commissioner Pat Wilson. "I look forward to Georgia being a part of Freshly's long-term success and am grateful to all of our economic development partners involved in creating these jobs in our state."
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