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Area Development - Site Selection, Facility Planning and Workforce Development

Primo Brands Plans Hot Springs, Arkansas, Production Operations

11/12/2025
Branded beverage company Primo Brands Corporation plans to establish operations in Hot Springs, Arkansas.

The investment will include the construction of an approximately 200,000-square-foot facility which will feature production, logistics, and warehouse space and support the growth of The Mountain Valley. Operations are scheduled to begin in Spring 2026.

"We are excited to announce a new production facility that supports Mountain Valley's accelerating momentum and underscores Primo Brands' ongoing commitment to Arkansas," said Robbert Rietbroek, Chief Executive Officer of Primo Brands. "This facility will advance our ability to meet growing demand for the premium water brand with greater efficiency, speed, and flexibility, while creating economic opportunities in the Hot Springs community."

Primo Brands portfolio includes brands like Poland Spring, Deer Park, and Pure Life, as well as premium options such as Saratoga and Mountain Valley. The company focuses on hydration solutions through various channels like bottled water delivery, water dispensers, and filtration appliances.

"Mountain Valley Spring Water is an iconic Arkansas brand, and we're excited that Primo Brands is continuing to expand this historic company in Hot Springs," noted Clint O'Neal, executive director of the Arkansas Economic Development Commission (AEDC). "Since the late 19th century, Mountain Valley Spring Water has provided premium water straight from the Natural State, and we're proud that this tradition will continue. Hot Springs has the best water in the country, and coupled with its great business environment, it makes this expansion a natural choice. Congratulations to the City of Hot Springs, Garland County, and Primo Brands on this landmark expansion."

"From the Ouachita Mountains to tables across the globe, Mountain Valley Spring Water carries the spirit of our region with every drop. We're proud to see the company continue investing in our community and shining a light on the incredible natural beauty we call home," added Gary Troutman, President & CEO of Greater Hot Springs Chamber of Commerce & Hot Springs Metro Partnership.

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