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Nestlé Purina PetCare Company Expands Jefferson, Wisconsin, Operations

04/30/2024
Petfood manufacturer Nestlé Purina PetCare Company plans to expand production operations in Jefferson, Wisconsin. The $195 million project is expected to create 100 jobs.

The investment will include an additional 35,000 square feet and will increase production of wet pet food brands by nearly 50 percent, including Pro Plan, Fancy Feast, and Beneful IncrediBites.

“Investing in our Jefferson factory deepens our roots in the community while helping us provide pet owners across the northern part of the United States with the trusted, science-based pet foods their dogs and cats love,” said Purina’s Chief Technical Officer Nolan Terry. “We remain focused on safety, quality, and sustainability in our operations and appreciate the state and local partners who have supported our continued growth.”

The Wisconsin Economic Development Corporation (WEDC) is supporting the project by authorizing up to $1.7 million in performance-based business development tax credits over the next five years. The actual amount of tax credits Purina will receive is contingent upon the number of jobs created and the amount of capital investment during that period. In addition, the city of Jefferson has created a tax incremental financing district providing up to $2 million in assistance to the company for project costs over a 20-year period.

“Nestlé Purina is an iconic global brand whose continued investment in Wisconsin underscores our state’s ability to compete on the world stage,” noted WEDC Secretary and CEO Missy Hughes. “This is a huge win for our state and for the people of Jefferson and surrounding communities.”

Nestlé Purina PetCare, or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. The company produces and markets pet food, treats, and cat and dog litter. Brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.

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