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Area Development - Site Selection, Facility Planning and Workforce Development

Howies Hockey Tape Establishes Gaines Township, Michigan Operations

07/14/2023
Howies Hockey Tape, a provider of hockey and sports medicine supplies, plans to establish operations in Gaines Township, Michigan. The $6 million project is expected to create 45 jobs.

The company will construct a new facility that will include office and warehouse space to meet the increasing demand from its NHL, NFL, and NCAA customers.

“Growing up in Eastown, Grand Rapids has always been a special place to me – I’m blessed to have been raised here and I’m proud to make Michigan my home,” said Howies Hockey Owner Howard Max Sieplinga. “As we look toward the future of Howies, our dream is to build a sporting goods brand that is widely recognized across the globe. A brand that Michigan, specifically West Michigan, is proud to call their own. Founders did it in beer, Steelcase in furniture, and we hope to accomplish it in hockey and the sports medicine world.

The project is being supported by a $270,000 Michigan Business Development Program performance-based grant. In addition,The Right Place has offered staff time in support of the project.

“Congratulations to the entire Howies team on your continued growth and success. We’re pleased to celebrate your expansion in Gaines Charter Township, and we appreciate your vote of confidence in our state and in our workforce,” noted MEDC Senior Vice President of Regional Prosperity Matt McCauley. “This project is a win for West Michigan and for the entire state.

Howies Hockey Tape’s products are used at every level of hockey, including the NHL, AHL, NCAA Division I programs, OHL, ECHL, KHL and many other leagues globally.

“Gaines Charter Township is excited to welcome Howies Hockey Tape to our community of local businesses that choose to grow here in West Michigan,” added Gaines Charter Township Community Development Director Dan Wells. “Howies has become an internationally recognized brand due to its high-quality products that are put to the test every day at rinks across the world by men and women players whether they’re dangling the defense or going top shelf! We are proud to have this hometown company build with us and are looking forward to partnering with them as they continue to grow.”

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