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Area Development - Site Selection, Facility Planning and Workforce Development

MerryGoRound Plans Pittsylvania County, Virginia, Fulfillment Operations

08/14/2025
MerryGoRound, ?an e-commerce fulfillment company specializing in apparel and collectibles, plans to establish operations in Pittsylvania County, Virginia. The more than $10 million project is expected to create 203 jobs.

The company’s new 400,000-square-foot fulfillment facility will support its live commerce division, which facilitates online sales on social media platforms and live streaming marketplaces.

“On behalf?of MerryGoRound, Inc, I would like to thank Governor Youngkin, the Commonwealth of Virginia, Pittsylvania?County, and their respective economic development departments for their aid in helping us choose Virginia for MerryGoRound’s live commerce operations hub,” said company counsel Cabell Barrow. “My client looks forward to working with the county, the county IDA and surrounding community members to create meaningful longstanding careers and repurpose the recently vacated AAF Tank Museum property. They look forward to sharing more details about the project during a ribbon cutting event that will be scheduled in the near future.”

To support the project Governor Youngkin approved a $350,000 grant from the Commonwealth’s Opportunity Fund. The Virginia Tobacco Region Revitalization Commission also approved a grant for $145,500?from the Tobacco Region Opportunity Fund for this project. Additionally, the company is eligible to receive benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program.

“The evolution of retail requires modern logistics solutions, and MerryGoRound’s selection of Pittsylvania County for its Live Commerce division shows Virginia’s readiness to support next-generation fulfillment operations,” noted Secretary of Commerce and Trade Juan Pablo Segura. “This project will create diverse job opportunities in technology and creative fields while strengthening the region’s growing e-commerce sector. We look forward to supporting MerryGoRound’s success in Virginia.”

Support for ?MerryGoRound??’?s job creation will be provided through the Virginia Talent Accelerator Program. The program, created by VEDP in collaboration with higher education partners, accelerates new facility startups through the direct delivery of recruitment and training services that are fully customized to a company’s unique products, processes, equipment, standards and culture. All program services are provided at no cost to qualified new and expanding companies as an incentive for job creation.

“Having ?MerryGoRound?? ?invest $10 million to develop ?a ?fulfillment facility in Pittsylvania County is an example of how Virginia is attracting twenty-first-century companies,” added Virginia Port Authority CEO and Executive Director Stephen A. Edwards. “Companies like ?MerryGoRound?? ?are coming to Virginia to take advantage of the Commonwealth’s assets with one of them being the modern, twenty-first century logistics center that is The Port of Virginia. We welcome ?MerryGoRound?? ?to the corporate community and are ready to work with the company’s team to ensure it has access to world markets.”

Virginia Economic Development Partnership (VEDP) worked with Pittsylvania County and the Southern Virginia Regional Alliance to secure the project for Virginia.

“By repurposing a 400,000-square-foot facility and creating over 200 jobs for highly skilled logistics and fulfillment experts, as well as launching an innovative live commerce division,??MerryGoRound?? ?is bringing transformative opportunities to our region,” said Southern Virginia Regional Alliance Executive Director Linda Green. “This investment not only draws young professionals with technical and communication skills but also positions the region as a hub for global commerce in ?hypewear, ?toys and collectibles.”

MerryGoRound produces brand names “Pfootballpete,” “GoingTwice” and “Annaya_F.”

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