MasterCraft Boat Company Expands Operations with Merritt Island, Florida, Manufacturing Plant
08/19/2020
Headquartered in Vonore, Tennessee, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer and marketer of recreational powerboats through its four brands; MasterCraft, NauticStar, Crest and Aviara.
According to company officials, the new Merritt Island facility will provide more than 140,000 square feet of dedicated manufacturing space. Situated on 38 acres of land, including water access, the new facility provides ample room to grow the Aviara brand, and will allow the opportunity for additional vertical integration.
The new Aviara manufacturing facility is expected to begin production in early calendar 2021. The new plant will support the ramp-up and production of the brand’s high-demand models, the AV32, AV36 and AV40.
“The Aviara brand is a critical component of the Company’s long-term strategy to deliver our customers and their families the best experience on the water,” said Fred Brightbill, MasterCraft Boat Holdings’ CEO and Chairman. “The purchase of a well-established boat manufacturing plant will allow us to increase overall capacity and productivity for our Aviara brand, while simultaneously providing increased capacity and productivity for our MasterCraft brand.”
Project Announcements
Tacombi Establishes Brooklyn, New York, Food Manufacturing Plant
02/06/2023
Integra Technologies Plans Wichita, Kansas, Semiconductor Plant
02/03/2023
Water Solutions Unlimited Plans Leitchfield, Kentucky, Manufacturing Plant
02/03/2023
White Drive Motors & Steering Expands Hopkinsville, Kentucky, Operations
02/03/2023
Kroger Establishes Miami, Florida, Spoke Facility
02/02/2023
South Korea-Based Seoyon E-HWA Plans Chatham County, Georgia, Manufacturing Plant
02/02/2023
Most Read
-
2022 Top States for Doing Business Provide an Environment for Business Growth
Q3 2022
-
36th Annual Corporate Survey: Executives Focus on Labor, Energy, Shipping Costs
Q1 2022
-
Location Factors in the EV Industry — “Mission Critical” or “Nice to Have”?
2022 Auto/Aero Site Guide
-
How Are Economic Developers Partnering to Solve Workforce Challenges?
Q1 2023
-
Fixing the Supply Chain with AI and Robotics
Q4 2022
-
Three Big Challenges Facing the Food & Beverage Industry
Q4 2022
-
Front Line: The Growth of Indoor and Vertical Farming
Q1 2023