Consultants Forum Advertise
Subscribe
Close

  • Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues

Subscribe Now
Renew

Area Development - Site Selection, Facility Planning and Workforce Development

Mart Frozen Foods Establishes Rupert, Idah, Production Operations

10/11/2024
Mart Frozen Foods, a subsidiary of The Mart Group, established food manufacturing operations in Rupert, Idaho. The $65 million project is expected to create 80 jobs.

The new 100,000-square-foot facility, located adjacent to The Mart Group's headquarters, will produce and package frozen, fully baked Idaho potatoes known as OH!Tatoes.

"Through innovative technology, OH!Tatoes has perfected the art of freezing fresh Idaho potatoes so consumers can enjoy fluffy, flavorful baked potatoes in minutes," said Julian Critchfield, president and CEO of The Mart Group. "This expansion allows us to vertically integrate to provide the unmatched quality of baked Idaho potatoes in an easier format, with a longer shelf life, than ever before."

The Mart Group delivers sustainable farmed potato products to grocers, distributors, and wholesalers across the U.S., Canada, and Mexico. OH!Tatoes will be the first-of-its-kind whole baked frozen potato available to consumers in North America at stores including Publix, Harris Teeter and Associated Foods.

"The Mart Group's investment in this new frozen potato technology and production facility is a reflection of the immense promise this region holds for incubating and launching the world's most innovative agricultural products," noted Idaho State Senator Kelly Anthon. "Idaho has a rich history of growing some of the top agricultural products in the world – including most famously, our potatoes."

Exclusive Research