Geotab USA Plans Madison Heights, Michigan, Operations
10/09/2025
The company’s new facility will serve as a strategic hub for product development and innovation.
“Metro Detroit’s legacy in the automotive industry and its reputation as a hub for transportation transformation make it the perfect location for us to continue building our investment in advanced engineering and leading edge innovation” said Neil Cawse, Founder and CEO of Geotab. “We’re investing in Michigan to be closer to our partners and customers and to tap into the region’s highly skilled workforce. As fleets across the country, and globally, embrace data-driven solutions, we are well positioned to drive the transformation through skilled talent and technology.”
Geotab focuses on telematics and connected vehicle solutions. The company provides technology services, including GPS tracking, fleet management software, and data analytics, to optimize the operations of commercial and public sector fleets.
“We’re thrilled to welcome Geotab’s U.S. Engineering Center to the Detroit Region," noted Maureen Donohue Krauss, president and CEO of the Detroit Regional Partnership. "Their investment reinforces Michigan’s position as a global hub where hardware and software converge to shape the future of transportation. We’re grateful Geotab chose our region to expand their legacy of innovation in the connected vehicle space.”?
“Madison Heights is proud to welcome Geotab USA into our local business community,” added Giles Tucker, Community & Economic Development Director of Madison Heights. “Thanks to the MEDC’s Michigan Business Development program, Geotab USA will bring new investment and high-quality jobs and create opportunities that will benefit our residents and region for years to come.”
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