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Area Development - Site Selection, Facility Planning and Workforce Development

People Center-Rippling Expands New York City Operations

12/19/2025
People Center, Inc., d/b/a Rippling, a workforce management software company, plans to expand its operations in New York, New York. The project is expected to create 371 jobs.

The company will relocate from its current office at 4 World Trade Center to a larger space at 330 West 34th Street.

“Most companies are stuck using a set of fragmented, siloed tools to run their business,” said Rippling Co-Founder and CEO Parker Conrad. “It’s inefficient, it slows the company down, and it puts you at a real disadvantage with your competitors. Rippling solves this problem by helping companies manage and automate every part of the business across HR, IT and Finance with a single, unified system. Our clients run on Rippling so they can run their businesses with greater speed and clarity. We are grateful for the Governor’s support as we expand our team and footprint in NYC.”

The project is being supported by Empire State Development with up to $3.4 million in performance-based Excelsior Jobs Program tax credits.

“Under Governor Hochul’s leadership, New York continues to attract the world’s most innovative companies,” noted Empire State Development President, CEO and Commissioner Hope Knight. “Rippling’s decision to expand in New York City reflects the strength of our tech ecosystem, the quality of our workforce, and our commitment to supporting businesses that drive economic growth and create good jobs.”

Rippling is a unified, cloud-based workforce management platform that combines HR, IT, and Finance functions (payroll, benefits, devices, apps, etc.) into one system. The company's services allow clients to manage onboarding, run payroll, offer benefits (like 401k), control devices, manage access, and handle expenses all from a centralized dashboard.

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