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Area Development - Site Selection, Facility Planning and Workforce Development

Tricolor Establishes Surprise, Arizona, Operations

09/09/2024
Tricolor, a used automotive retailer focused on addressing the needs of underserved Hispanic consumers, established operations in Surprise, Arizona. The project is expected to create 500 jobs.

The new 258,000-square-foot mega reconditioning center will have the capacity to handle up to 500 vehicles per week, offering comprehensive services including thorough inspections, mechanical and cosmetic repairs, detailing, and quality control.

“We are both proud and excited to join the community in Surprise as we grow to meet the mobility and financial needs of underserved Hispanic consumers everywhere,” said Daniel Chu, founder and CEO of Tricolor. “In partnership with the city, this facility was designed from the ground-up to set a new standard for operational excellence in the retail automotive industry. It’s been a pleasure and a tremendous advantage to work with a city that is aligned with our vision and expectations, and we look forward to a long and productive relationship.”

“Tricolor’s new facility in Surprise highlights Arizona's growing attractiveness for automotive industry leaders,” noted Sandra Watson, President and CEO of the Arizona Commerce Authority (ACA). “With this new facility, Tricolor grows our robust automotive supply chain while showcasing the rapid economic growth taking place in the West Valley and across the state.”

Tricolor, together with its affiliates, Ganas and Ganas Ya, under the Ganas Holdings umbrella currently operate forty retail dealerships across twelve markets in Texas and California, as well as an operational center in Guadalajara, Mexico.

“Tricolor continues to prove its commitment to Greater Phoenix with this massive new facility that will employ hundreds,” added Chris Camacho, President and CEO, Greater Phoenix Economic Council. “The company's dedication to buying and selling locally keeps money flowing within the regional and state economies, multiplying its impact on Surprise and neighboring communities.”

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