South Korea-Based Armored Fresh Expands Fairfax County, Virginia, Operations
01/18/2023
The investment will scale up the company’s presence in the U.S. through online sales in addition to brick-and-mortar stores first in New York City, then in other cities and states.
“Armored Fresh is very excited to bring great-tasting, zero-dairy cheese that everyone can enjoy. Based on almond milk, our cheese comes super close to matching the taste and texture that people expect in cheese. We’ve received many epic responses from people after tasting our cheese,” said Andrew Yu, CEO of Armored Fresh. “Northern Virginia and Fairfax County have a rich history in dairy and are advancing in tech innovation. We’re glad to make Fairfax County our home and be part of the vibrant business and innovation community.”
The Virginia Economic Development Partnership (VEDP) worked with the Fairfax County Economic Development Authority to secure the project and will support Armored Fresh’s job creation through the Virginia Jobs Investment Program (VJIP), which provides consultative services and funding to companies creating new jobs in order to support employee recruitment and training activities. As a business incentive supporting economic development, VJIP reduces the human resource costs of new and expanding companies. VJIP is state-funded, demonstrating Virginia’s commitment to enhancing job opportunities for citizens.
“As a trailblazer in vegan food production, Armored Fresh will grow its U.S. market presence with this expansion in Fairfax County,” noted Secretary of Commerce and Trade Caren Merrick. “Virginia’s food and beverage processing industry is one of the Commonwealth’s fastest growing sectors, and we thank Armored Fresh for its investment and job creation as part of that roster.”
Established in 2021 and headquartered in McLean, Virginia, Armored Fresh is the first company in the world to commercialize almond milk-based cheeses in various forms. The company’s products include sliced American style, shredded mozzarella, cheese cubes, and spreadable cream cheeses in a variety of flavors.
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