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Area Development

Rokt Expands New York City Operations

01/30/2024
E-commerce technology company Rokt plans to expand its operation at its headquarters in New York City. The $17.6 million project is expected to create 386 jobs.

The company will lease and renovate an additional 34,000 square feet of space to serve as an R&D hub.

"Being able to attract top-tier local talent is crucial to our continued success and growth as a technology company," said Bruce Buchanan, CEO of Rokt. "We're proud to call New York City home to our global headquarters and we're grateful for the support of Governor Hochul and Empire State Development as we expand our presence here and establish a world-class R&D hub on-site at our offices on Varick Street."

The project is being supported by up to $4.7 million in performance-based Excelsior Jobs Program tax credits from Empire State Development.

"Rokt's headquarters expansion showcases New York City as a thriving hub for ecommerce, with a world-class talent pool that fuels industry achievements, noted ESD President, CEO and Commissioner Hope Knight . “This growth solidifies the city's role as a catalyst for success, and ESD is proud to support Rokt's continued growth in the Empire State."

Rokt is a leader in e-commerce technology, enabling companies to unleash relevancy in every transaction, grow revenue, and acquire new customers at scale. The company now operates in 14 countries across North America, Europe and the Asia-Pacific region.

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