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Area Development - Site Selection, Facility Planning and Workforce Development

France-Based Reju Plans Rochester, New York, Textile Regeneration Operations

01/23/2026
France-based materials regeneration company Reju plans to establish operations in Rochester, New York. The $390 million project is expected to create approximately 70 jobs.

The investment will include the construction of a 145,000-square-foot facility, located on 18.9 acres at Eastman Business Park, which will regenerate textile waste, starting with polyester, into high-quality Reju Polyester. Operations are scheduled to begin by the end of 2029.

“As our first Regeneration hub in the United States, this site selection in Rochester, New York is a major leap forward in building a truly global circular system,” said Reju CEO Patrik Frisk. “We are proud to bring Reju’s sustainable manufacturing and jobs to the Rochester community. Reju is investing in a future where post-consumer textile waste becomes a resource, not a liability. It’s a signal to the market that circularity at scale is possible and now is the time to ensure the momentum continues to build.”

To support the project Empire State Development is providing a $4 million capital grant and is offering up to $1 million through the performance-based Excelsior Jobs Tax Credit Program in exchange for job creation commitments. Monroe County, the City of Rochester and Greater Rochester Enterprise are also assisting with the project.

“Reju’s decision to expand into New York State represents the latest in Governor Hochul’s efforts to promote a circular economy,” noted Empire State Development President, Commissioner and CEO Hope Knight. “As we continue to pivot away from the single-use, disposable model, we are supporting new ideas that reduce overall pollution and keep resources out of landfills, while boosting sustainability and generating new economic growth.”

Reju, owned by Technip Energies, focuses on creating solutions for regenerating polyester textiles and post-consumer polyethylene terephthalate waste from discarded textiles.

“We are pleased that Reju chose Rochester, NY for its first North American operation, drawn by the region’s exceptional assets and advantages,” added Greater Rochester Enterprise President & CEO Matt Hurlbutt. “GRE played an important role by connecting Reju leadership to state and local partners and identifying regional assets to accelerate the company’s growth plans. The unique infrastructure assets at Eastman Business Park, delivered by Kodak and RED Rochester partners, will support Reju’s technology and future innovations.”

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