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Area Development - Site Selection, Facility Planning and Workforce Development

Hello Bello Locates Production & Distribution Complex in Waco, Texas

12/18/2020
Hello Bello, a leading brand of baby and family care consumer products, will open its first wholly-owned diaper distribution and manufacturing center in Waco, Texas. The company plans to create over 100 jobs in the region.

Hello Bello will modernize the former Domtar facility into a 312,000 square-feet state-of-the-art manufacturing center located at 2101 Texas Central Parkway, with construction expected to be completed by second quarter of 2021 for a summer grand opening.

"As two Texas natives, we're thrilled to bring a piece of our Hello Bello business and invest in Waco and the Texas community," said Sean Kane and Jay McGraw, Co-CEO's, Hello Bello. "As our company continues to experience significant growth, this new next-generation facility will allow us to scale operations while ensuring the premium quality, affordable pricing and superior service our customers have come to expect from us."

Hello Bello said its decision to expand into Texas represents a multi-million dollar investment in U.S. manufacturing which compliments its existing supply chain, and is based on the location's central geography for its direct-to-consumer customers, retail and premium supply partners; providing logistical efficiencies and significant reduction in freight. Hello Bello will source a majority of raw materials from local and regional premium U.S. supply partners which will improve reliability, flexibility and cost efficiency, ultimately improving the company's overall carbon footprint.

"The City of Waco is pleased to welcome Hello Bello to our community. This is an exciting announcement, primarily because of the 110 full-time, quality jobs and more than $31 million in capital investment," said Waco Mayor, Dillon Meek. "This announcement supports our positive projections for Waco's economy and is another example of a business embracing our aggressive, collaborative approach to economic development. Good jobs and investment like this represent another strong step towards the promise of a bright future and the opportunity of financial security for our citizens."

Hello Bello's location into Greater Waco represents a regional economic development collaboration between Waco and McLennan County, both partnering to provide incentive support of the project based upon the company's job creation and capital investment commitments.

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