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Area Development - Site Selection, Facility Planning and Workforce Development

Canada-Based Endurance Technologies Plans Las Cruces, New Mexico, Manufacturing Operations

09/11/2025
Canada-based Endurance Technologies, a steel processing and manufacturing company, plans to establish operations in Las Cruces, New Mexico. The more than $50 million project is expected to create approximately 40 jobs in Doña Ana County.
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The more than $50 million project will include the purchase of an existing 45,050-square-foot facility located on approximately 15 acres of land located at the Innovation & Industrial Park.
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“We began our expansion search with multiple facilities located over multiple states and have pored over measurable business metrics that have created a short list of prospects. As a company that was started by a husband and wife team over thirty years ago, we continuously strive to maintain a family-orientated company culture which is not measurable but rather a comfort feeling you begin to develop over time,” said Jeff Pitura, President & CEO, Endurance Technologies, Inc. “New Mexico’s official slogan is the "Land of Enchantment," while its slogan for business is "everybody is somebody in New Mexico. This speaks to the cultures we value, and your representatives have positioned you well.”
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"Building this facility in Las Cruces would represent a clear vote of confidence in New Mexico’s future, recognizing the strength of our workforce, our strategic location, and our commitment to smart, sustainable growth." noted Rob Black, Cabinet Secretary for the New Mexico Economic Development Department. "This is how we create lasting jobs, grow local economies, and ensure our communities don’t just get by — they get ahead.”
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Endurance Technologies, Inc., services the oil and gas, agriculture, mining, forestry, and industrial industries, and has been in business for over 30 years.
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“We are proud to be among the final locations under consideration as the company evaluates potential sites,” added Davin Lopez, President & CEO of Mesilla Valley Economic Development Alliance (MVEDA). “We recognize this is part of a competitive site selection process with important decisions still ahead, but we welcome the opportunity to showcase the strengths and opportunities our community provides.”
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