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Area Development - Site Selection, Facility Planning and Workforce Development

Sweden-Based WirelessCar Plans Southfield, Michigan, Operations Complex

11/22/2021
Sweden-based WirelessCar, a global leader in transformative digital vehicle services for connected cars, will open a new U.S. operations center in Southfield, Michigan. The project is expected to create 40 jobs.

According to company officials, the facility will better serve its top OEM customers in the U.S., expand strategic partnerships, and focus on strategic talent acquisition and recruitment.

“Today's announcement further demonstrates our commitment to our customers," said Martin Rosell, WirelessCar Chief Executive Officer. "Expanding our presence in Detroit supports our business growth strategy and helps us to establish a larger footprint in the U.S. to further grow and develop strategic relationships within the automotive industry."

The new 7,300 square foot office, situated on the top floor of the Oakland Commons building, will allow the company to continue its rapid growth and plans to double its headcount in the U.S. over the next 18-24 months.

"OEMs today are navigating the challenge-filled transition to software-defined vehicles, whether the requirement is to build an automotive business intelligence cloud or to upfit an existing vehicle lineup with new services," said Greg Geiselhart, Vice President of Americas. "Detroit provides the right environment for WirelessCar to work closely with our OEMs and stakeholders to align on business goals and quickly adjust to automakers' specific requirements, leveraging the full value of digital services across the entire spectrum of in-car connectivity."

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