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SnackCraft Expands Kentwood, Michigan, Operations

SnackCraft, a gluten-free, allergen-controlled contract manufacturer of baked and salty snack foods, plans to expand operations in Kentwood, Michigan. The $29.9 million project is expected to create 37 jobs.

The investment will include an additional 186,000 square feet at the company’s existing headquarters.

“The expansion demonstrates our commitment to the area and enables the future growth potential for both existing and new customer opportunities, as well as securing SnackCraft’s long-term food manufacturing platform,” said Joseph F. Riley, CEO of SnackCraft.

The project is being supported by a $400,000 grant from the Michigan Strategic Fund. In addition, SnackCraft has also received a 50% property tax cut from the city of Kentwood.

"I connected with SnackCraft in early 2022 when they were in the process of establishing their first North American operations here in Kentwood," added Brent Case, Vice President of Business Attraction at The Right Place and project lead. "Being part of their journey, from the initial stages to helping with their expansion just over a year later, has been an incredible opportunity. I’m excited to see what’s in store for them moving forward."

A subsidiary of Greece-based Unismack S.A., a producer of natural baked snacks, SnackCraft was established in 2022 as Unismack’s first North American manufacturing operations and its U.S. headquarters. The company’s products include baked crackers, tortilla chips, pellet snacks, and baked extruded snacks made of unique ingredients like lentil flour, chickpea flour, vegetable flours, whole grain corn, various seeds, and other innovative natural ingredients.

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