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Area Development - Site Selection, Facility Planning and Workforce Development

Landing Relocates-Plans Birmingham, Alabama, Headquarters

06/14/2021
Landing, a company building a nationwide network of fully furnished apartments available via a membership model, plans to relocate its headquarters from San Francisco to downtown Birmingham, Alabama. The company is expected to create 816 jobs in Jefferson County.

According to Alabama Department of Commerce, Landing’s move is made possible by a partnership forged with the State of Alabama, Jefferson County and the City of Birmingham. The hiring boom will increase Landing’s total workforce in the state to 900 and the company’s total employment to over 1,000 nationwide over several years.

“As a Birmingham native, relocating our headquarters and expanding our Alabama team was a natural transition,“ said Bill Smith, founder and CEO of Landing. “I’m excited by the opportunity to continue to scale Landing and bring new jobs and economic opportunities to my community.

An analysis by the Alabama Department of Commerce estimates Landing’s relocation and expansion project over 20 years will create a total new payroll of $1.3 billion, bringing in $112 million in state revenue and a 356% return on investment to the state. According to an announcement from Ivey’s offices, state officials committed funds through the Alabama Jobs Act and training services through AIDT, the state’s primary workforce development agency.

“Landing is a fast-growing company with an innovative business model, and we are thrilled that it will establish its headquarters in Alabama,” Governor Kay Ivey said. “This is great news for Birmingham and for the entire state because it shows that we have the workforce and capabilities needed by a cutting-edge company that is blazing new trails,” Ivey added.

Landing, operating in more than 80 cities, supplies housing needs for on-the-go professionals through a monthly fee.

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