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Area Development - Site Selection, Facility Planning and Workforce Development

Ariens Company Plans Fayetteville, Tennessee, Operations Center

06/03/2022
Ariens Company, a leader in the outdoor power equipment industry, will locate its new manufacturing and warehouse facility in Fayetteville, Tennessee. The $38 million project is expected to create 369 jobs.

Located in the former Direct Coil Building the site will position the company to be geographically closer to its dealer partners, customers and material suppliers in the southeastern U.S. and will also serve as the hub for AriensCo’s GravelyÒ brand of commercial outdoor power equipment.

“We’re excited to add Fayetteville, Tennessee, to the places we call home. AriensCo isn’t just a power equipment company, we’re a fifth-generation family business of passionate people dedicated to astounding our customers. We are thrilled to bring employees from the Fayetteville area into the family business. This strategic location will bring more of our products to our dealer partners in the fast-growing southern U.S. We owe a special thank you to Governor Lee, and the city, county and state economic development folks who have been incredible to work with. Tennessee’s people are nothing short of amazing,” Ariens Company Chairman and CEO Dan Ariens said.

Ariens Company, stylized as AriensCo, is an American equipment company based in Wisconsin which has a long history manufacturing snow blowers, lawn tractors, and zero-turn lawn mowers for commercial and high-end consumer markets.

“Tennessee is defined by the brands that call our state home, so we are proud to add AriensCo to the roster of global companies doing business in the Volunteer State. We appreciate AriensCo’s significant investment in Lincoln County and believe that Fayetteville will be the ideal location for Ariens as it expands its manufacturing footprint to Tennessee,” TNECD Commissioner Bob Rolfe noted.

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