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Generation Tux Plans Louisville, Kentucky, Distribution-Customer Service Center

A company looking to establish itself as a national leader in men’s formalwear rentals, Generation Tux, will open a facility in Louisville, Kentucky. Local officials said the firm will open its distribution and customer service facility in Jeffersontown, east of Louisville.

Generation Tux, which will invest $7.5 million into its expansion project, is an e-commerce tuxedo rental business that allows customers to purchase rentals anywhere in the country online or via mobile devices.

With the opening of the new distribution and customer service facility, the company expects to revolutionize the formalwear rental industry in the U.S. with a number of proprietary strategies that involve high-tech solutions. The company will incorporate a state-of-the-art cleaning facility in its fulfillment center, which will utilize 100 percent green and environmentally friendly equipment and processes.

Generation Tux is a subsidiary of zTux Inc., which was founded by George Zimmer, who is also the Founder/Former CEO of Men’s Wearhouse. "Generation Tux is a customer-centric tuxedo and suit rental experience," said Zimmer. "Our state-of-the-art and centrally-located warehouse in Louisville allows us to keep an unparalleled inventory and guarantee on time delivery to customers nationwide. We're thrilled to be joining the Louisville business community."

"In addition to our logistics operations, we've recently expanded our tech group, from the hub of technology in the Silicon Valley to the hub of our business here in Kentucky," added Matt Howland, Chief Technology Officer. "We're excited to continue building our software engineering team in Louisville with talented folks from the local community."

The company plans to create 80 jobs. To encourage the investment and job growth in the community, the Kentucky Economic Development Finance Authority preliminarily approved the company for tax incentives up to $1,000,000 through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the term of the agreement through corporate income tax credits and wage assessments by meeting job and investment targets.

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