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Ariat International Expands Fort Worth, Texas, Regional Headquarters Operations

Area Development News Desk

12/08/2025

Ariat International, a company that designs and sells performance equestrian footwear and apparel, plans to expand its operations in Fort Worth, Texas. The $8.9 million project is expected to create 150 jobs.

The investment will include property improvements and new equipment at the company’s existing regional headquarters.

“Fort Worth and the State of Texas have been an incredible partner in Ariat’s growth, and we’re proud to expand our presence here with this investment,” said Co-founder and CEO of Ariat International Beth Cross. “Creating 150 new jobs in the community is especially meaningful to us, and we’re committed to building opportunities that strengthen both Ariat and Fort Worth for the long term.”

To support the project the company will receive a Texas Enterprise Fund (TEF) grant of $1.5 million.

“Texas is the land of economic freedom and opportunity,” noted Governor Greg Abbott. “That’s why Texas is the No. 1 state in the nation for attracting new business investment and creating good-paying jobs. With Ariat’s $8.9 million expansion of their regional headquarters in Fort Worth, this significant investment brings 150 new jobs for hardworking Texans in North Texas and showcases the strength of our state’s economy. With a skilled and growing workforce and the best business climate in America, Texas is where businesses innovate and people thrive.”

Ariat International specializes in athletic footwear technology in equestrian boots and now offers performance footwear, apparel, and accessories for Western, English riding, work, and outdoor lifestyles.

“We are happy to welcome Ariat International to an even deeper relationship with Fort Worth,” added Fort Worth Economic Development Partnership President & CEO Robert Allen. “As a leader in equestrian sports brand products, Ariat is the perfect match for Fort Worth.”

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