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South Korea-Based Hyundai Mobis Opens Silicon Valley, California, Innovation Center

11/12/2018
South Korea-based global tier-1 automotive supplier Hyundai Mobis is opening its first open innovation center, ‘M.Cube’ in Silicon Valley, California. The facility will source and invest in startups possessing new technologies for future vehicles such as self-driving.

According to company officials, “Hyundai Mobis will use M.Cube as its core base to discover and invest in startups with strong growth potential in the areas such as self-driving (sensors, logic, software platforms), connectivity (Infotainment, biometrics) and innovative new businesses (AI, vehicle security), to strengthen its technologies for future vehicles.”

“We’ll not just simply invest in startups, but also actively support them with our R&D capabilities such as self-driving and connectivity,” said Jeong Soo-kyeong, Senior Vice President of Hyundai Mobis. “Collaboration will be facilitated so that the ideas of startups can be effectively developed into vehicle optimization.”

In addition, the company will expand its research branch in Shenzhen, China into M.Cube. It is being readied to launch in Shenzhen next year and will become its base with a focus on AI and Big Data. Hyundai Mobis is expecting, together with Chinese startups, to secure core technologies for autonomous driving and connectivity optimized for the local market.

Meanwhile, Hyundai Mobis is also actively promoting open innovation with Korean startups. It has recently invested in StradVision which features world-class, deep learning-based image recognition technology and also announced that it is considering engaging in joint research and development with Genesis Lab and Linkflow.

Hyundai Mobis is currently operating a technology research institute in Korea and a total of four overseas institutes in areas such as North America, China, Germany and India.

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