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Bicycle Manufacturer Selle Royal Plans Ogden, Utah, Production Center

Selle Royal will be opening a new facility in Ogden, Utah. The company plans to generate 65 jobs in the next 7 years. The project is expected to generate up to $4 million in capital investment.

Founded in Italy in 1956, Selle Royal group is an innovative leader in bicycle parts manufacturing, focused on bicycle saddles and footwear, with iconic brands like Fizik and Brooks.

“Our group is made of product-driven brands,” said Gaspare Licata, General Manager of Selle Royal North America. “We have the ambition with this investment to be able to develop the greatest products in the bicycle industry. The state of Utah, and Ogden in particular, is becoming a great area for outdoor industry, and we think we can attract great talent here. We thank the city of Ogden for being such a committed partner to build this important pillar for the growth of our group.”

“Utah is truly a global hub for outdoor products,” said Val Hale, Executive Director of GOED. “It’s wonderful to see an established international company like Selle Royal group recognize this and join the ranks. We look forward to the contributions they will make to our outdoor recreation industry.”

Selle Royal group may earn up to 20 percent of the new state taxes they will pay over the seven-year life of the agreement in the form of a post-performance Economic Development Tax Increment Finance tax credit rebate. As part of the contract with Selle Royal group, the GOED Board of Directors has approved a post-performance tax credit rebate not to exceed $272,103. Each year as Selle Royal group meets the criteria in its contract with the state, it will earn a portion of the total tax credit rebate.

“We are excited to have Selle Royal group join the thriving cycling manufacturing industry in Ogden,” said Jeff Edwards, President/CEO of the Economic Development Corporation of Utah. “Being surrounded by the beautiful Wasatch Mountains and other successful cycling companies will provide Selle Royal group an ideal place to expand and grow their North American presence.”

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