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India-Based Royal Enfield North America Plans Headquarters-Manufacturing Center In Milwaukee, Wisconsin

Royal Enfield North America, a division of India-based Eicher Motors Ltd., opened North American operations and established its headquarters in Milwaukee, Wisconsin.

The firm is a manufacturer of classic-styled, middleweight motorcycles. The company’s British pedigree dates back to 1901, making it the oldest continuously operating motorcycle manufacturer in the world.

“Milwaukee is the epicenter of motorcycling in the U.S., making it the optimal location for our headquarters. The Third Ward location will also serve as our first fully branded U.S. dealership. We anticipate opening several similar stores in key metropolitan areas across the U.S. in the next 24 months”, said Rod Copes, President of RENA.

RENA’s offices are temporarily located in Milwaukee’s Fifth Ward. Permanent offices are being renovated in the Third Ward, where occupancy is expected during 2016. When completed, the office will house operations, marketing, sales, warranty, service, dealership development and finance functions for the North American business. The company anticipates headquarters employment to reach 25 people by the end of 2017, according to the Wisconsin Economic Development Corporation.

To help secure the establishment of this office, the Wisconsin Economic Development Corporation agreed to provide the company with up to $100,000 in tax credits through 2017. The actual amount of credits awarded will be contingent upon the number of jobs created during that period.

“Royal Enfield has a long tradition of manufacturing quality motorcycles, and we applaud this global company for its decision to select Wisconsin for its North American headquarters,” said Reed Hall, Secretary/CEO of WEDC. “The company had numerous options when it came to locating its headquarters, and WEDC is pleased to provide the assistance that helped make this possible in Wisconsin.”


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