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Kinetic Advantage Expands Carmel, Indiana, Headquarters

Kinetic Advantage, a newly-created automotive floorplan financing company, plans to expand the company’s new headquarters in Carmel, Indiana. The company has already added 65 new positions since July 2020 and expects to create up to an additional 225 new jobs over the next few years.

Kinetic, which currently operates out of 24,500 square feet of office space at 10333 N. Meridian in Carmel, will invest more than $4 million to expand its new headquarters, leasing and equipping an additional 34,200 square feet in the same building. The space is expected to be fully operational by April 2021.

“I’ve been involved in three startups in Indiana and have found that Indiana is a great place to build a business given the educated workforce, excellent work ethic and pro-business climate in Indiana," said Marty McFarland, CEO of Kinetic. "I am thrilled to work with my Indiana teammates in building an employee and customer centric business."

As an incentive the Indiana Economic Development Corporation offered Kinetic Advantage up to $5 million in conditional tax credits based on the company’s plans to create up to 273 jobs by the end of 2024. These tax credits are performance-based, meaning the company is eligible to claim incentives once Hoosiers are hired. The city of Carmel supports the project.

"With Indiana’s best in the Midwest ranking for entrepreneur friendliness, we're committed to providing the business-friendly environment and skilled workforce that companies like Kinetic need to grow operations," said Governor Eric J. Holcomb. "Kinetic's rapid growth, even during the pandemic, is impressive, and we're grateful for the quality career opportunities that the company is creating for Hoosiers."

Founded in July 2020 by McFarland, who also co-founded Dealer Services Corporation, Kinetic utilizes market-leading technology solutions to enhance the floorplan experience for independent auto dealers, streamlining customer experience, increasing flexibility and offering increased cost transparency around fees. Kinetic has secured more than $225 million of initial debt and equity funding to support its expansion and has already launched in 26 markets.

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