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Area Development - Site Selection, Facility Planning and Workforce Development

Congo Brands Relocates-Expands Louisville, Kentucky, Headquarters

04/28/2023
Congo, an employee service company, will expand operations at its headquarters in Louisville, Kentucky. The $8.2 million project is expected to create 500 jobs over the next 10 years.

The company will move from its current 18,000-square-foot facility to an existing 110,000-square-foot location at 13551 Triton Park Blvd.

“Congo LLC’s expanding presence and the accompanying creation of 500 high-wage jobs is a huge win for the commonwealth,” said Governor Andy Beshear. “Companies like Congo trust in the resources and the opportunities Kentucky provides, which shows that this state really is the best place to do business. I want to thank Congo for once again investing in the commonwealth and the Louisville community, and I’m excited to see them continue to thrive.”

To encourage investment and job growth in the community, the Kentucky Economic Development Finance Authority (KEDFA) today preliminarily approved a 10-year incentive agreement with the company under the Kentucky Business Investment program. The performance-based agreement can provide up to $7.5 million in tax incentives based on the company’s investment of $8.25 million and annual targets of creation and maintenance of 500 Kentucky-resident, full-time jobs across 10 years; and paying an average hourly wage of $49.80 including benefits across those jobs.

By meeting its annual targets over the agreement term, the company can be eligible to keep a portion of the new tax revenue it generates. The company may claim eligible incentives against its income tax liability and/or wage assessments.

In addition, Congo can receive resources from Kentucky’s workforce service providers. Those include no-cost recruitment and job placement services, reduced-cost customized training and job-training incentives.

“The expansion of Congo Brands’ headquarters will bring hundreds more well-paying jobs to our city and continue to bolster our reputation as a hub for beverage development expertise,” noted Mayor Craig Greenberg. “Congo’s explosive international growth and strong product development and marketing have propelled them to international acclaim and the city of Louisville is proud to support this homegrown headquarters with this latest expansion. Congo Brands demonstrates Louisville’s unique value to all types of beverage companies looking to develop products, grow market share and ultimately transform the industry.”

Congo brands which include Alani Nu, Prime Hydration and 3D Energy are sold in multiple retailers across the U.S. ranging from Kroger, Walmart, Sephora, Target, Amazon and others.

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