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Kroger Establishes Pleasant Prairie, Wisconsin, Fulfillment Center

The Kroger Co., America's largest grocery retailer, opened a 336,840 square-foot Customer Fulfillment Center in Pleasant Prairie, Wisconsin. The project is expected to create roughly 200 jobs.

The facility, located at 9091 88th Ave., was developed through a partnership with U.K.-based online supermarket company Ocado Group.

"We are thrilled to launch Kroger Delivery in Pleasant Prairie, continuing our long-standing engagement in the state of Wisconsin. Our tradition of fresh is all about our customers, and this true milestone moment incorporates end-to-end cold solutions, including customized refrigerated vans, providing Kenosha County residents with everything fresh, every time," said Gabriel Arreaga, Kroger's senior vice president and chief supply chain officer.

Wisconsin Economic Development Corporation (WEDC) is supporting the project with up to $1.5 million in state tax credits to the Kroger Fulfillment Network and up to $500,000 in tax credits to Ocado Solutions.

"Through our growing partnership, we are helping Kroger Delivery to introduce a world-leading online grocery proposition to their customers across the USA. Enabled by Ocado Group's unique, cutting-edge technology, this fulfillment centre will introduce a step change in the kind of service and efficiency that shoppers across Wisconsin, northern Illinois, and northwest Indiana can expect from grocery ecommerce," said Luke Jensen, CEO of Ocado Solutions.

The company collaborated with Kenosha Area Business Alliance, Wisconsin Department of Transportation and Wisconsin Economic Development Corporation.

"Kroger's partnership with Ocado on this new Pleasant Prairie facility allows Wisconsin to help discover innovative solutions for grocery ordering and delivery," said Missy Hughes, secretary and CEO of the Wisconsin Economic Development Corporation. "While this facility will use robots and the latest technology to fulfill orders, this project is also expected to create more than 200 jobs."

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