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Area Development - Site Selection, Facility Planning and Workforce Development

Spain-Based BRIOLF USA Plans Monroe, North Carolina, Manufacturing Operations

06/07/2024
Spain-based BRIOLF USA, the U.S. subsidiary of international industrial group Briolf, plans to establish operations in Monroe, North Carolina. The $30.5 million project is expected to create 100 jobs in Union County.

The manufacturing facility, located at the Monroe Corporate Center, will serve the operations for Roberlo, a coatings manufacturer and Briolf’s main subsidiary, and will become a production campus for other Briolf Group companies as well.

“We are really excited for this significant milestone in our history. The U.S. has become a crucial market for us,” said Jaume Juher, President of Briolf Group. “Having this first production plant in North Carolina reinforces our strategy and maximizes our presence in the entire region. We want to thank all representatives of the state as well as the Monroe Union County Economic Development Commission. Their advice and continuous support during the project was an essential part of our decision. As a family run company, our vision takes a long-term perspective. We believe this partnership will be very positive for both our company and the entire community in the coming decades.”

The project is being supported by a performance-based grant of $150,000 from the One North Carolina Fund. The OneNC Fund provides financial assistance to local governments to help attract economic investment and to create jobs. Companies receive no money upfront and must meet job creation and capital investment targets to qualify for payment. All OneNC grants require a matching grant from local governments and any award is contingent upon that condition being met.

“I’m pleased to see such an innovative, family-owned company like Briolf choose North Carolina for its first manufacturing plant in the U.S.,” noted Commerce Secretary Machelle Baker Sanders. “To keep our winning edge in the global economic development marketplace, I will continue to focus on building and training our workforce, so great opportunities like these jobs will keep coming to North Carolina.”

Briolf includes eight subsidiaries in various market sectors including glass packaging, construction adhesives and composites. Roberlo specializes in the development, manufacture and sale of paints and repair solutions for auto refinishing and industrial sectors.

“Foreign direct investment is a large contributor to North Carolina’s economy, and we welcome Briolf USA as part of the over 2,500 plastics and chemicals companies in the state,” added Christopher Chung, CEO of the Economic Development Partnership of North Carolina (EDPNC). “With the top business climate in the country, the largest manufacturing workforce in the Southeast, three Tier-1 research universities, and proximity to customers and supply chain components, North Carolina offers companies like Briolf USA what they need to successfully expand their global footprint.”

Partnering with the North Carolina Department of Commerce and the Economic Development Partnership of North Carolina (EDPNC) were the North Carolina General Assembly, the North Carolina Community College System, Union County, the City of Monroe, and Monroe-Union County Economic Development Commission.

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