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La Primera Tortilla Factory Expands Sunland Park, New Mexico, Production Facility

La Primera Tortilla Factory, a company that specializes in corn and flour tortillas, plans to expand its production facility in Sunland Park, New Mexico. The company will invest $2.7 million in equipment and add 14 employees over the next three years.

La Primera saw tremendous demand for its products during the pandemic. The expansion is expected to allow the company to nearly double its space to sell to schools, hospitals, jails and other institutional customers.

“A lot of people call us from all over the United States,” Juan Carlos Favela, La Primera secretary treasurer of the business. “We ship tostadas, we ship tortillas. We’ve always tried to keep it as fresh as can be. But we have never had enough space to do everything we want. Now with the State partnership we can expand in New Mexico, grow, hire new workers, and have financial stability.”

The company qualified for a $50,000 LEDA job-creation grant for the expansion. The LEDA project is the third in 2021 (Los Poblanos Historic Inn & Organic Farm, Bueno Foods) to boost local food capacity and create jobs in value-added agriculture and food processing. The City of Sunland Park is the fiscal agent for the latest project.

“La Primera started as a single family-owned grocery store in 1984 and is still operated by the family,” Cabinet Secretary Alicia Keyes said. “The State's assistance allows them to grow and bring jobs to Southern New Mexico, where locally produced food is an important part of the economy and culture.”

La Primera Tortilla Factory specializes in corn and flour tortillas, freshly wrapped and sold to consumers through grocery stores in Las Cruces and El Paso, New Mexico.

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