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Kroger-Ocado Plan Customer Fulfillment Center In Pleasant Prairie, Wisconsin

11/18/2019
The Kroger Co. and Ocado, one of the world's largest online grocery retailers, plans to open a Customer Fulfillment Center in Pleasant Prairie, Wisconsin.

The Pleasant Prairie CFC will measure 350,000 square feet and is expected to create up to 400 new jobs. The CFC will become operational 24 months after the site breaks ground and will serve customers in Wisconsin, northern Illinois and northwest Indiana.

"Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Pleasant Prairie, WI, in relationship with Ocado to bring fresh food to our customers faster than ever before," said Robert Clark, Kroger's Senior Vice President of Supply Chain, Manufacturing and Sourcing.

"Through our strategic partnership, we are engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience for our customers in Wisconsin and Illinois," he added.

Kroger said it has partnered with Ocado to accelerate its ability to provide customers with anything, anytime, anywhere. In June, Kroger broke ground on its first CFC in Monroe, OH and has since announced additional locations in Florida, Georgia, Texas, and in the Mid-Atlantic region.

"We are excited to bring Kroger and Ocado's latest automated warehouse to Pleasant Prairie. As this site develops and goes live, it will be instrumental in delivering fantastic grocery experiences and exciting job opportunities to households across Chicago, Milwaukee and beyond," said Luke Jensen, CEO of Ocado Solutions.

"Today's announcement marks another big milestone on the road to developing a seamless fulfilment ecosystem for Kroger customers across the United States. Ocado's proven technology will allow Kroger to achieve the lowest cost-to-serve in the market, combined with the best freshness, accuracy and service," he added.

"We're extremely pleased that two companies of Kroger and Ocado's stature are the latest to choose Wisconsin for their operations," said Missy Hughes, Secretary & CEO of the Wisconsin Economic Development Corporation (WEDC). "Wisconsin's excellent transportation infrastructure, educated and highly-skilled workers and strong communities make our state the clear choice for businesses like Kroger and Ocado that are looking to grow. We look forward to working with them, the Kenosha Area Business Association and Pleasant Prairie to move this project forward."

"Pleasant Prairie is honored to have Kroger join our community. It's exciting to know we'll have a business that can deliver fresh groceries right to the doorstep of our neighborhoods and the entire region," said Nathan Thiel, Pleasant Prairie Village Administrator. "Kroger is an excellent community partner, and we are committed to protecting and preserving their investment in our community."

"This project expands Kroger's commitment to continued investment in Wisconsin and Illinois. With this cutting-edge technology, Kroger is confident our partnership with Ocado will play an integral role in the continued commerce growth of this dynamic region," added Michael Marx, Kroger Roundy's President. "This transformative fulfillment center will create local jobs and accelerate Kroger's ability to expand our products and services to a larger footprint, providing customers with anything, anytime, anywhere."

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