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Germany-Based HelloFresh Chooses Newnan, Georgia, for Southeast U.S. Distribution Hub

Leading meal kit company HelloFresh will establish its first Southeastern United States distribution facility in Newnan, Georgia. The project is expected to bring more than 750 jobs to Coweta County.

The 208,930-square-foot Newnan facility, located at 510 International Park, will help HelloFresh better serve both their HelloFresh and EveryPlate customers across the Southeast.

“We are excited to make Newnan, Georgia, the newest home for HelloFresh’s rapidly growing U.S. operations,” said Uwe Voss, CEO of HelloFresh US. “This new distribution center supports HelloFresh’s long-term growth plans and allows us to serve even more customers with fresh, delicious recipes delivered right to their doorsteps.”

“We are excited that HelloFresh, the nation’s largest meal kit delivery service, has chosen to locate in Coweta County. Their capital investment will strengthen our local economy and the addition of good jobs will create economic opportunity for our residents and neighboring communities,” said Trae Westmoreland, president of the Coweta County Development Authority. “We look forward to having HelloFresh as a valued corporate citizen as Coweta continues to thrive. We also want to thank the Georgia Department of Economic Development, Metro Atlanta Chamber, Georgia EMC, and the Rooker Company for their continued economic development partnerships with Coweta County.”

“Congratulations to HelloFresh on their selection of metro Atlanta for a new distribution facility. Our region is a leading logistics hub, and I am confident HelloFresh will benefit from this metro’s industry expertise, labor pool, and proximity to key markets,” said Metro Atlanta Chamber President and CEO Katie Kirkpatrick. “Thank you to all of the partners who worked to bring this project to completion.”

“It is a pleasure to welcome the largest meal kit service in the U.S. to the Peach State,” said Governor Brian P. Kemp.“I’m confident Newnan’s central location and our state’s unparalleled, rapidly growing logistics network will serve HelloFresh well as they invest in Georgia and bring jobs to the hardworking people of Coweta County.”

“We are thrilled that HelloFresh chose Coweta County for its Southeastern U.S. facility and appreciate our partners at the Metro Atlanta Chamber and in Coweta County for their support in this project,” said GDEcD Commissioner Pat Wilson. “As we continue to work together to fight COVID-19 and put Georgians back to work, our strong international economic relationships are more important than ever. Even in this unprecedented time, Georgia’s competitive advantage in infrastructure, workforce training and education, and technology, along with our pro-business climate and quality of life, is driving the attraction of foreign investments. We look forward to being a part of HelloFresh’s long-term success in Georgia.”

Headquartered in Berlin, Germany, HelloFresh is the largest meal kit provider in the United States. According to ECG’s Office of Economic and Community Development in 2019, HelloFresh delivered more than 281 million meals to customers in thirteen countries and across three continents.

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